This site has limited support for your browser. We recommend switching to Edge, Chrome, Safari, or Firefox.

Use coupon code WELCOME10 for 10% off your first order.

Cart 0

Congratulations! Your order qualifies for free shipping You are £50 away from free shipping.
No more products available for purchase

Products
Pair with
Is this a gift?
Subtotal Free
Shipping, taxes, and discount codes are calculated at checkout
Pack of phonics cards nestled in snowdrops.

We Are The Phive

A family business based in The Cotswolds committed to providing children with creative learning opportunities.

Giving Back

Trees planted for every purchase.

Sustainability

Sustainably focussed materials.

Partnerships

Sustainable UK manufacturing.

Phonics and storytelling cards laid out on the table showing a tiger, a lighthouse and a book.

"Magic in a box! The storytelling cards are beautiful and nothing like other learning cards and games we have for our daughter." Laura M, The Phive Customer

Laura M
The Phive Customer
A box of creative learning cards.

Beautiful and amazing quality cards that inspire and educate. A fantastic product that we will enjoy for many years, a brilliant investment, highly recommend!

Sarah Jones
The Phive Customer
A enchanting learning box f phonics and storytelling cards showing the silver foil detail.

Expertly crafted cards in terms of design to inspire and functionality as a phonics learning tool. I use the set 1 and 2 cards with my 6yr old and 3yr old children and the opportunities are endless

Clare Silvester
The Phive Customer
Mother and daughter sat looking at phonics cards they designed.

Meet The Phive

We are a family-run business with creative education at the heart of everything we do. We're a family of educators, creatives, engineers, business leaders, scientists and sociologists. We are based in the Cotswolds, England and adore our surrounding countryside!The name ( The Phive ) stands for the five of us as a family and is spelt with a 'Ph' to reflect our passion for everything phonics-related! 

Woman smiling while holing story writing book.
Woman smiling while holing story writing book.

Zoe -Founder

Zoe is our founder and uses her extensive experience as a primary school teacher and literacy specialist to create the  products and services we have on offer. Her passion lies in creating meaningful and memorable learning experiences for children to ignite enthusiasm and build confidence.

Liv - Designer

Liv is a professional Graphic Designer and Zoe's eldest daughter! She has a BSc in Product Design and a Masters Degree in Digital Advertising. Liv works her magic with everything graphics and works hard to make Zoe's ideas come to life.

Kate - Illustrator

Kate is a freelance illustrator and is very much part of our team. Kate studied for her illustration degree in Bristol where she now lives and works. Kate has the perfect style for us and makes everything that little bit more magical!

A girl sorting her phonics cards.

Our Mission

We aim to design and create learning tools that inspire children through creative approaches and personalised learning. Sparking a child's imagination and igniting passion, curiosity and wonder is the key to a lifelong love of learning. Our mission is to continually think of ways to play our part in building a generation of creative thinkers. 

"In a world that increasingly values innovation and adaptability, the ability to think creatively is more important than ever."

Zoe , Founder of The Phive

Use Code HIPHIVE10 for 10% Off your first order Spend over £50 for FREE UK Shipping

Child's finger pointing at phonics on phonics card.

The Detail

Enchanting Learning Cards

Deep dive into the detail of our Enchanting Learning Cards giving you all the confidence you need to support your child with the reading writing journey in the right and best way.